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Monday, April 17, 2017

Levi’s remasters the classic Orange Tab for the new generation

Born during the counterculture era of the 1960’s, the Levi’s Orange Tab collection first featured a line of slim-fitting jeans, jackets and shirts, symbolizing a generation that favored breaking away from mainstream ideals through fashion individualism. 

The now vintage collection—a take on street-style influences that supported the lifestyles and personalities of the counterculture generation—has since become the ultimate score for vintage collectors and denim heads.

  The Levi’s Orange Tab collection caters to the non-conformists who use fashion individualism to break away from the mainstream and the mundane.

Reminding today’s rebels to keep on expressing themselves, the timeless Levi’s remastered some of the well-loved favorites of the ’60s Orange Tab Collection, capturing the peerless fit and styles of the coveted originals but updating the fabrics for today’s aesthetics.

In remastering the Orange Tab, Levi’s aims to offer style seekers and trendsetters an overall design appearance that is different from the Red Tab, with 1960s-inspired finishes and contemporary fit and fabrics, celebrating ‘vintage cool’ and ‘modern retro’.

As to ladies’ tees and tops, the Orange Tab collection features Levi’s logos and prints from the Levi’s archives, while jeans vary from the classic 517, a cropped version of the 505C, a 721 vintage high-rise, and a workwear-inspired culotte.

For non-conformists whose style statement is exclusively their own, the Orange Tab jeans have no burrs or rivets and have more belt loops (seven versus the standard five), authentic vintage finishes, and asymmetrical back pockets.

Men’s varied fits include Orange Tab takes on the 510 Skinny and the 505C, with fabrics based on the archival ’60s and ’70s, but with updated stretch for a more modern feel.

For men, Orange Tab jeans include vintage takes on the 510 Skinny and the 505C, tops, tees and knits with a looser cut for added comfort and movement, and a Trucker Jacket with Arcuate and welt pockets.

Meanwhile, men’s tops, tees, and knits are cut a bit looser for more comfort and ease of movement, while the iconic Trucker Jacket features Arcuate and welt pockets.
For women, Orange Tab bottoms include a cropped version of the 505C, a 721 vintage high-rise and a workwear-inspired culotte with additional details like patch pockets.

  Levi’s Orange Tab captures the style and designs of the original collection from the ‘60s, with updated fabrics to suit today’s taste.

On the other hand, women’s tees and tops feature Levi’s logos and prints pulled right out of the Orange Tab archives, while overalls and vented skirts perfectly capture the vintage look of the ’60s and the ’70s.
Levi’s Orange Tab collection is the updated uniform for those who embrace a youthful, free spirit. To learn more about it, visit


The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans has become the most recognizable and imitated clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal styles. For more information about the Levi’s® brand, its products and stores, please visit



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