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Wednesday, April 30, 2014

Cinema lines nationwide align with “THE FAULT IN OUR STARS” when it opens June 5 in the Philippines


The phenomenal young-adult tome “The Fault In Our Stars” penned by John Green is brought to life on the big screen produced by blockbuster producer Wyck Godfrey (“Twilight” films) and directed by Josh Boone (“Stuck In Love”).

Written for the screen by the creative minds of Scott Neustadter and Michael H. Weber (“500 Days of Summer,” Shakespeare’s “Romeo and Juliet”), “The Fault In Our Stars” features two of today’s most followed young actors – Shailene Woodley and Ansel Elgort as extraordinary teenagers who fatefully meet and takes their love on an unforgettable and exhilarating journey into infinity.

Hazel Grace Lancaster (Shailene Woodley) is sixteen years old. She alternately loves and tolerates her sometimes over-doting parents.  Hazel has developed a crushon a young man, Gus Waters (Ansel Elgort), who seems equally smitten with her. As they grow closer, Hazel and Gus share their fears that accompany their health issues, as well as their love of books, including Hazel’s touchstone, An Imperial Affliction.  She has tried many times to get in touch with the book’s reclusive author Peter Van Houten (Willem Dafoe), to no avail.  When Gus manages to reach Van Houten through the author’s assistant, it results, astonishingly, in an invitation to meet the writer in Amsterdam.  Gus is determined to take Hazel on a journey that will answer every question she has ever had about the book that has meant so much to her.   
           
Even before the novel was published, Hollywood came calling.  But Green was reluctant to sell the movie rights.  “I felt the story was so personal and close to me I just couldn’t imagine it being turned into a movie.”

 
Producer Wyck Godfrey was aware of the author’s reluctance.  Having just produced the phenomenally successful Twilight series, based on the books by Stephenie Meyer, Godfrey and Marty Bowen, his partner at Temple Hill Entertainment, had become adept at recognizing literature that was ideal for screen adaptation. “We had been trying to find something that would speak to the next wave of young readers who were looking for something that was very real, and The Fault in Our Stars felt like the next step for young adult fiction.”
         
Godfrey approached Fox 2000 Pictures president Elizabeth Gabler, and together they moved quickly to secure the movie rights.“We got on the phone with John and convinced him we were the right people to turn the book into a film,” Godfrey recalls.  Their mutual love of football (soccer) helped seal the deal.  “I admitted to being a huge Liverpoolfan, and as luck would have it, so was John,” adds the producer.
        
Bonding over sports, aside, Green says that meeting Godfrey and the film’s executive producer (and Temple Hill Entertainment executive) Isaac Klausner, and hearing firsthand of the two filmmakers’ commitment to be faithful to the book’s themes and characters,convinced the author that they were the right people to bring the story to the big screen.
One of the things Wyck said to me during those meetings was, ‘You didn’t write a cancer book, and we’re not going to make a cancer movie,’” Green remembers.  “Wyck didn’t want the film to be sentimental or about learning to be grateful for every day.  Wyck wanted the film to be raw, exciting and a celebration of life.  And that’s exactly what I was looking for.
         
I wanted the movie to be fun and something from which people would walk away feeling uplifted – that would capture the idea that a short life can be a good and rich one.  Wyck and Isaac really believed those things, too.”
          
Two of the book’s legions of fans – screenwriters Scott Neustadter& Michael H. Weber – were pleased to come aboard and adapt Green’s novel.  “The truth is we were fortunate to become involved with the project before the book became a worldwide sensation,” Neustadter explains.  “At the time we read it, right before its publication, it was beloved…by us.  The reaction to the book since then is fantastic – we hope the movie is embraced in the same way – but it was not an issue when we were adapting, beyond our strong feelings for it.”
      
Our goal was to preserve as much of the book as possible while making sure it’s a special cinematic experience,” adds Weber. “As with most books, the biggest challenge in that process is externalizing the internal voice of the book.  John Green read our first draft and sent us the most wonderful email of support.   When we work with an author of his caliber it means a lot to us that they approve of our adaptation.”
         
The decision to have Josh Boone direct was an easy one.  Godfrey was a fan of Boone’s film Stuck in Love and had been tracking it since he had read the script. The film starred Greg Kinnear, Jennifer Connolly and Lily Collins, but as Godfrey says, “It’s ultimately about the character of the teenage son,” played by Nat Wolff, who has a leading role in “The Fault In Our Stars.”  

 
It’s sort of autobiographical and you watch this kid come of age in a way that is funny, emotional and yet never pandering,” Godfrey explains.“It felt very real.”
        
Boone’s take on the movie was certainly ambitious. His pitch to the studio and producers: “This story is ‘Titanic’ and cancer is the iceberg we’re going to hit eventually.  But the film cannot be about the iceberg; it has to be about the love story.  It had to have real and special moments.”
         
John Green was a regular presence on the set, and according to Boone, the author’s input was invaluable.  “John was terrific in helping us determine whether something was working,” says the director.  “He’s not only a wonderful writer, he’s a great audience.”

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Legacy of Japanese original comes alive with new“GODZILLA”

Warner Bros. Pictures and Legendary Pictures unleash the epic action adventure “Godzilla,” a powerful story of human courage and reconciliation in the face of titanic forces of nature, when the awe-inspiring monster rises to restore balance as humanity stands defenseless.

Godzilla” stars Aaron Taylor-Johnson, Oscar® nominee Ken Watanabe, Elizabeth Olsen, Juliette Binoche, Sally Hawkins, with David Strathairn and Bryan Cranston.

(Watch the film's latest trailer which is geared exclusively for Asia below)


In 1954, Japan’s Toho Co., Ltd., released Ishiro Honda’s groundbreaking monster movie “Godzilla” in a country still reeling from the devastation of World War II. The film became a massive hit in Japan, and, 60 years later, continues to resonate around the world for distilling the fears and horrors of the atomic age into an awe-inspiring force of nature...Godzilla. 
 
“‘Godzilla’ is the benchmark of monster movies,” says Gareth Edwards, the British director at the helm of the epic new vision for Toho’s iconic creation. Edwards grew up on Japanese monster movies before discovering Honda’s 1954 masterpiece on DVD and was fascinated by its stark allegorical subtext and continuing relevance in contemporary times. “If you went around the world with the silhouette of a giant dinosaur looming over a city, everyone would know exactly who it is—whether they’ve seen a Godzilla movie or not. But what many people don’t realize is that the original Japanese ‘Godzilla’ is actually a very serious film. I think that’s the reason it was so embraced by Japanese culture—because not only is it a great monster movie, it was also very cathartic for people to see those images brought to life on screen in such a visceral and real way.”


Partially reshot, softening some of its metaphorical bite, and dubbed into multiple languages, the film was released abroad two years later and a legend was born. For the past six decades, the towering “King of the Monsters” has cut a swath through pop culture, spawning numerous sequels, an army of toys, and incarnations in everything from comic books to video games. A whole new genre of movies emerged—kaiju eiga—and Godzilla became one of the most beloved and recognizable movie heroes of the 20th and, now, 21st centuries. 
 
Legendary Pictures’ Thomas Tull grew up devouring monster movies, but the crown jewel of Toho’s legion always reigned supreme in his mind. “From his signature roar to the outline of those dorsal fins to the radioactive fire that he breathes, Godzilla is an absolute global icon,” he says. “Over the years, Toho has examined the character in different ways and pitted him against a whole menagerie of giant creatures, but my favorite will always be the Japanese original, which was at once a terrifying monster movie and a profound cautionary tale.” 
 
Tull long harbored a passion to bring the titanic leviathan to the big screen in a summer spectacle with all the heart and human stakes of the original. “Our intention has always been to do justice to those essential elements that have allowed this character to remain relevant for as long as it has,” Tull explains. “Our plan was to produce the Godzilla that we, as fans, would want to see—a movie that didn’t feel like a thrill ride for its own sake, but to take it back to its roots and create a human story within the context of today’s world. I’ve been waiting for this film my whole life.”

Knowing he was being handed the reins to a legend, Edwards turned for inspiration—as Ishiro Honda had before him—to the world he saw around him. “I know it sounds impossible, but imagine for a moment the arrival of a great creature that mankind can’t even communicate with, much less control...what would that be like to live through?” he posits. “How would the world react? We’ve all seen or experienced incomprehensible disasters, natural or otherwise, that would seem like a scenario from a movie if they didn’t actually happen. So the challenge of making the ultimate Godzilla movie was to reflect that reality, which gets back to the heart of what Godzilla is really about.” 

 
Working out of London, Edwards embarked on marathon Skype sessions with the film’s Los Angeles-based screenwriter, Max Borenstein, to shape a story that would both hint at Godzilla’s origins and unravel the mysterious events that herald his emergence in the context of the today’s world. 
 

Borenstein wrote the screenplay, from a story by David Callaham, after immersing himself in research, which included taking in all 28 “Godzilla” movies produced by Toho Co., Ltd., encompassing the Showa, Heisei and Millennium series. “Our ambition was to treat this story as if this was a terrifying, real incident happening today, with all the gravity of a real disaster, while still making a big, spectacular monster movie that’s fun to watch,” Borenstein details. “The original film is an amazing tale of humanity’s insignificance in the face of nature, but with the human strength and resilience to rise and survive a disaster of that magnitude.” 
 
Before a single frame of “Godzilla” had been shot, the director and producers created a 90-second teaser to express the mood they wanted to bring to the film, which they debuted at the annual Comic-Con International before nearly 7,000 screaming fans. The grainy footage revealed a city reduced to rubble, with the great creature materializing through the smoke and dust, and issuing his deafening roar. Over the imagery, Edwards played the haunting words of Robert Oppenheimer, “father” of the atomic bombs that reduced the Japanese cities Hiroshima and Nagasaki to radioactive ash, quoting the Hindu scriptures to describe the incomprehensible Pandora’s Box they’d opened: “Now I am become death, the destroyer of worlds.” 
 
Godzilla has always had a mystery and duality about him—a being of pure instinct that moves not in concert with humanity, but towering over it as he rises implacably from the sea. “Monsters have always been metaphors for something else,” Edwards notes. “They represent the darker aspects of our nature and our fears of what we can’t control. In a way, Godzilla almost embodies a kind of ‘wrath of God’—not in a religious sense, but rather nature coming back to punish us for what we have done to the world. In our film, we are definitely tapping into those ideas.”

Slated to open across the Philippines on May 15, 2014, “Godzilla” is expected to be presented in 3D, 2D and IMAX® in select theatres and will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company, except in Japan, where it will be distributed by Toho Co., Ltd. Legendary Pictures is a division of Legendary Entertainment.
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“THE OTHER WOMAN” Tops Latest U.S. Box-Office


Women are on top this time in the latest U.S. box-office weekend report as “The Other Woman” starring Cameron Diaz, Kate Upton and Leslie Mann nudged down Marvel’s “Captain America: The Winter Soldier” to 2nd place.  

The funny and fashion-candy “The Other Woman” opened in the U.S. at $24.7 million over the weekend . In “The Other Woman,” Cameron Diaz takes on the role of Carly, a beautiful and successful lawyer who discovers that Mark (Nikolaj Coster-Waldau), the charismatic man in her life, is married.  Accidentally discovering that her man is married to Kate (Leslie Mann), they still soon find out that the despicable rogue they’re both is also involved with a third woman, Amber (Kate Upton).  Unexpectedly, the three develop a close bond and team up to exact revenge on the three-timing cheat.


Producer Julie Yorn had long been looking for a comedic vehicle for a strong female duo or ensemble, when she latched on to an idea by screenwriter Melissa K. Stack.  Yorn explains why Stack was the right person for the job: “Melissa had such a dry perspective and such intelligence, and we fell in love with her.  I can count on one hand how many times this happens, but we got the first thirty pages of Melissa’s script and I said, ‘We’re making this movie.’

The initial conversations around the story began with writer Stack declaring what she didn’t want to see: “I said, ‘I don’t want the wife to be a doormat or a sad sap,’” Stack recalls. “‘I don’t want the other woman to just be a bitch.’ We talked about the stereotypes you see sometimes, the so-called ‘movie math’ of women.”


Stack found some interesting sources of inspiration: “I had been watching a lot of French comedies, in which everybody’s sleeping with somebody who’s not their spouse.  In America, we have a more Puritanical view of adultery and it was interesting to see a variety of French comedies in which the characters were dealing with relationships as the complicated subjects that they are. It’s messy but real, and not just about the ‘bad guys’ and the ‘good guys.’”

Similarly, producer Yorn sees THE OTHER WOMAN as a relationship story in which the most important connection turns out to be friendship, not romance:  “The movie is about the love story between these women and about them taking back their power.” 


Directed by Nick Cassavetes, “The Other Woman,” is at its heart a wonderfully upbeat comedy that is all about the power of female friendship that will open in the Philippines nationwide on May 7 from 20th Century Fox to be distributed by Warner Bros.

 
Like 20th Century Fox (Philippines) on Facebook, tune in to YouTube /20thcenturyfoxph and follow @20centuryph at Twitter for more of the latest news and features - http://youtu.be/8SZWOP4sQO8 

Check out the trailer  below : 

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“STAR WARS: EPISODE VII” Cast Announced!


The Star Wars team is thrilled to announce the cast of “Star Wars: Episode VII.”

Actors John Boyega, Daisy Ridley, Adam Driver, Oscar Isaac, Andy Serkis, Domhnall Gleeson, and Max von Sydow will join the original stars of the saga, Harrison Ford, Carrie Fisher, Mark Hamill, Anthony Daniels, Peter Mayhew, and Kenny Baker in the new film.

Director J.J. Abrams says, “We are so excited to finally share the cast of `Star Wars: Episode VII.' It is both thrilling and surreal to watch the beloved original cast and these brilliant new performers come together to bring this world to life, once again. We start shooting in a couple of weeks, and everyone is doing their best to make the fans proud.”
Star Wars: Episode VII” is being directed by J.J. Abrams from a screenplay by Lawrence Kasdan and Abrams. Kathleen Kennedy, J.J. Abrams, and Bryan Burk are producing, and John Williams returns as the composer. The movie opens worldwide on December 18, 2015.
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Leslie Mann joins forces with “THE OTHER WOMAN”


Three women unexpectedly form a strong bond and decide to give a three-timing cheater what he deserves, in this very funny film which centers on the relationship between women – “The Other Woman.”
Life seems to be going well for Kate (Leslie Mann) and her husband Mark (Nikolaj Coster-Waldau) until Carly, the lawyer portrayed by Cameron Diaz, knocks on their door one day.  Carly never suspects for a moment that Mark is lying to her – until the day he tells her he cannot make it for a date he had committed to.  Realizing something is not right, she drives to the house where she thinks he lives alone and discovers that he has been deceiving her and is   leading a double life. His wife Kate (Leslie Mann) answers the door. In fact, Mark is a triple-timer! He is also dating the lovely, unsuspecting Amber, played by Kate Upton. 

 
Leslie Mann, who portrays suburban ├╝ber-homemaker Kate, has, says producer Julie Yorn, “this archetypal suburban wife thing with just a little pathos under the surface that could come undone.  We always thought there was an unexpected quality to this tightly wound character, and Leslie really made that come alive.”

Mann describes Kate as “Kate is a very optimistic person, who is excited about life and happy with her husband Mark. But she is living in a bubble. Her life is all about making her husband happy and I think she’s lost herself. Suddenly everything is completely turned upside down when she finds out that her husband is having an affair with Cameron Diaz’s character, Carly, who doesn't know that Mark is married. Her whole world falls apart. Carly and Kate discover each other’s existence and they join forces to figure out what Mark is up to. Then they find out he has a third mistress (Kate Upton) and they all come together. To figure out how they’re going to deal with the situation and come to grips with what’s happening, these women support Kate in a way that helps her to grow and to work through all the suffering she is going through. I had so much fun playing this character. I was in a good mood every day.” 
 

Mann explains her synergy with Cameron and Kate by comparing it to music: “There are certain people who have an ear for comedy. It’s like a song and a rhythm, so when you’re doing comedy, if the other person isn’t hearing the same thing as you are, it just lays there and dies. Cameron hears the same thing as I do.  We can pick up where the other one lets off and it’s like a good give-and-take.  And Kate Upton has that, too.  She knows how to play things and she’s super-smart.”

 
On her reel and real life roles, Mann says that “For me it is so much easier to go to work than it is to be at home. It is a lot of work running a home. When I’m not working, I’m raising my kids, keeping the house together and keeping our lives afloat. People who are doing that job are working their asses off. And raising kids is fun, but also hard. From the time they're born you don't sleep. You give up everything that you do for yourself, to give to your kids. That is a really great thing and it probably makes you a better person in a lot of ways, because you have to be selfless, but it's taxing.”


Leslie Mann’s comedic timing and standout performances captivate audiences and critics alike. She most recently starred opposite Paul Rudd in Judd Apatow’s “This Is 40.” Her other impressive film credits include “Knocked Up,”  Sofia Coppola’s “The Bling Ring” and lent her voice performance work in the Oscar® nominated “ParaNorman.” Mann also Carlos Saldanha’s animated blockbuster “Rio,” which garnered over $486 million worldwide and as well in “Rio 2.”  Other notable movies include “The Change-Up,” “I Love You Phillip Morris,” “17 Again,” “Big Daddy,” “Little Birds,” “George of the Jungle,” “Timecode,” “She’s the One,” “Stealing Harvard,” “Drillbit Taylor,” “Orange County,” “Funny People” and “The 40 Year Old Virgin.”

A native of Southern California, Mann studied acting with the improv troupe the Groundlings whose alumni include most of the familiar faces in comedy today. One of her first big breaks was Ben Stiller’s “The Cable Guy”with Jim Carrey and Matthew Broderick. While auditioning for the film she met future husband Judd Apatow. This film marked their first collaboration and the beginning of their creative professional partnership. 


The Other Woman” opens May 7 in theaters nationwide from 20th Century Fox to be distributed by Warner Bros.

Watch the trailer below: 


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Summer’s here: are you prepared for a termite attack?

Summer is the best time to prepare your home defense against termite attacks. There’s still a lot of time before the termites start swarming. It’s better to prepare for any termite attack now than to regret it later. For maximum protection against termite infestation, it’s best to use Solignum Wood Preservative from the leading and trusted wood preservatives for more than 100 years.


The Solignum wood preservative is effective against termites, wood-boring insects, and fungi—three known pests that may cause irreversible and costly damage to our homes if they aren’t stopped in time.

Another breakthrough is the introduction of Solignum Interior. Solignum Interior is the same tried, tested, and trusted Solignum but now in a reduced odor formula making it very convenient to use inside the house.

Together with Solignum wood preservative, there is Soilguard odorless soil termiticide that creates a barrier to prevent termites from entering the structure. Subterranean termites may live under the soil around your house and they are able to build passageways called “mud tubes” from their colony underground to your house. Treating the soil around your house with Soilguard will prevent subterranean termites from attacking your home. Soilguard creates a barrier in the soil that will kill any termites that come into contact with it. It is formulated to be less hazardous to humans, animals, and the environment.

 
There’s also another type of termite, called the drywood termite, which lives inside and feeds on the wooden parts of your home. Using a combination of Solignum wood preservative and Soilguard will prevent an infestation of both termite types protecting your home inside and out.
Since summer generally has good, dry weather, it is also a good time to have the house inspected for a possible termite infestation, or to take steps to prevent such infestation. During the summer you may do the following:

Watch for termite warning signs. These include: wood damage; shed wings from a termite swarm; a termite swarm (just before the rainy season); termite mounds (punso); piles of termite droppings; or mud tubes that termites use as passageways from their colony to the wood that they are eating. You may not be able to recognize all signs of termite infestation so it’s best to call for a pest control professional to inspect your house.

 
Prevent moisture from getting in the wooden parts of your home. There are several ways to do this. Get rid of any stagnant water sources around your house. Make sure that gutters and drains spouts are clean and unblocked, and also ensure that the water flowing from them does not touch wooden parts of your house. Make necessary modifications in your house so that moisture does not accumulate in its interiors and exteriors.

Keep wooden parts of your house from touching the soil. Wooden structures, including posts and fences, must be at least six inches above the ground.


 
Get rid of potential termite food sources. Termites eat cellulose, which is the organic material from plants and trees. So if you have firewood or piles of discarded paper materials, or junk wood or wooden furniture lying around the house, get rid of them or make sure they are about 20 feet away from your home. Keeping them in your home may attract termites. Get rid of trees stumps or dead trees that are near your house. Also, if you have plants or trees, trim their leaves or branches so these are not touching the wooden parts of your house.

These are just some of the things you can do to prevent a termite infestation of your home. For more information, you may call Jardine Distribution at 02-8436011 or visit its facebook page or website www.jardinedistribution.com.

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Allphones and Lenovo Philippines hold the best summer party in Cebu!

Party-goers rocked at the best summer party in Cebu, thanks to Allphones and Ibiza Beach Club. The all-night celebration was the first leg of the Allphones Summer Fun Caravan, which kicked off in the Queen City of the South last April 26th. Those who joined the beach party were treated to the coolest music, sumptuous food, as well as exciting giveaways and raffle prizes in the event.

Those who attended the Allphones bash received their Fun Passports from Allphones outlets in Cebu--Robinsons Cebu; Gaisano Grand Mactan; Insular Square Cebu; Elizabeth Mall; Gaisano Fiesta; Gaisano Minglanilla and Ayala Center Cebu. These Fun Passports were their official pass to join the Ibiza Beach Club summer party.

 Allphones Summer Fun for All Kicks-off in Ibiza Beach Club Cebu last April 26, 2014 (L-R) Cris Crisostomo, Open Comm Inc., exclusive distributor of Lenovo Smartphone in the Philippines - Key Accounts Manager, Geoff A. Hester, Allphones Phils. Chief Executive Advisor and Maureen L. Gallant, Allphones Phils, Head of Marketing

Allphones and Lenovo Philippines gave away more than 50 Lenovo Smartphones and Tablets at the culmination event at the Ibiza Beach Club, Cebu. (L-R) Allan Catli, Allphones Head of Brand, Chris Guarin, Allphones Head of Trade, raffle winner and Maureen L. Gallant, Allphones Head of Marketing.  

And while the awesome party at Ibiza Beach Club has now passed into party-goer lore, you can still share in the spirit of fun when you visit Allphones stores, thanks to exclusive, special deals from Allphones and Lenovo. You can now have the most high-tech, advanced smartphones and tablets from Lenovo at huge discounts, or even have them free if you get a postpaid subscription.

Seen at the Ibiza Beach Club party were Lenovo’s latest mobile devices like the Lenovo Idea Tab A3000 tablet device and the Lenovo A316 smartphone. Also spotted were the Lenovo K900 and the Lenovo Vibe X smartphone. These were the perfect tools for recording the party’s best moments and sharing them on social networking sites. Allphones stores offer these devices at discounted outright purchase prices. 

 Cebu’s hottest DJ’s Louise and Bono played as hosts for the Allphones Summer Fun for All Caravan at the Ibiza Beach Club, Cebu

Cebu-based Allphones stores are offering these Lenovo devices for free along with a postpaid plan. The Lenovo A680 is free at Plan 499 while the Lenovo K900 is yours at Plan 1299. The Lenovo Vibe X comes free with Plan 1799. With these Lenovo gadgets, you can start your own party and share the highlights on Instagram, Twitter, or Facebook.

Watch out for the other Allphones events this summer at the other Summer Fun for All Caravan sites in Palawan, Subic, Davao, and Lucena. For updates on these events, go to www.allphones.com.ph


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James Hardie dominates first Architects' Choice Awards

James Hardie, a world leader in building materials, has proven its excellence once again when it bagged four awards from the first-ever Architects’ Choice Awards 2014, organized by BCI Asia last March 27 at the Marriott Hotel.

Its flagship brand, HardieFlex, was adjudged the Architects' Choice for the Cement Boards product category. James Hardie also received awards for being the leading brand in "Design and Innovation", "Performance" and "Customer Service" in the Philippine design and building industry.

Left to right: Ruben Cueto, VP Marketing, Boysen; Karina Arellano, Sales Consultant, James Hardie Philippines, Inc.; Romy Silawan, Sales Manager, James Hardie Philippines, Inc.; Rome Lopez, Product Marketing Assistant Manager, James Hardie Philippines, Inc.; Dean Borg, Country Manager, BCI Asia Philippines Inc.

Left to Right: Arlene Apple Patricio, Philippines Manager, Cross Media Division, BCI Asia Philippines, Inc.; Romy Silawan, Sales Manager, James Hardie Philippines, Inc.; Karina Arellano, Sales Consultant, James Hardie Philippines, Inc.; Dean Borg, Country Manager, BCI Asia Philippines Inc.

Receiving the awards for James Hardie were Product Marketing Assistant Manager Rome Lopez, Sales Manager Romy Silawan, Sales Consultant Karina Arellano and Market Development Officer Deb Gutierrez.

"We are very happy and honored to have received four awards," says Lopez. "These awards serve as a true testament of our insatiable drive to develop innovative building materials that will help Filipinos to live without compromise."

The winners garnered the most number of votes based on a survey conducted by BCI Asia across a broad spectrum of architects and planners including the top 10 architectural firms in the Philippines.

Through the survey, respondents were able to cast their votes for the best in each product category, and declare their brand of choice when it comes to Design and Innovation, Sustainability, Performance, and Customer Service.

  Left to right: Dean Borg, Country Manager, BCI Asia Philippines Inc.; Karina Arellano, Sales Consultant, James Hardie Philippines, Inc.; Deb Gutierrez, Market Development Officer, James Hardie Philippines, Inc.; Arlene Apple Patricio, Philippines Manager, Cross Media Division, BCI Asia Philippines, Inc.
 
Aside from the 20 product category awards (segmented under Wall & Ceiling Lining, Mechanical & Electrical Fittings, Bathroom Products, Interior Furnishings & Appliances, Interior Finishing, Floor Coverings, and Enclosure Fit outs) that were given out, there were four Feature Awards of which James Hardie won three.

“We extend our sincerest thanks to the architects who have voted for us,” says Gutierrez. “We are grateful for their trust and we will strive continuously to remain deserving of their patronage.”

The leading worldwide manufacturer of fiber cement products, James Hardie has operations in the United States, Australia, New Zealand and the Philippines. Core markets include North America, Europe and the Asia-Pacific region.

In 1998, it built its manufacturing plant in the Philippines in Cabuyao, Laguna which now serves local and international demands. To date, James Hardie remains as one of the biggest Australian investments in the country.

  Left to right: Arlene Apple Patricio, Philippines Manager, Cross Media Division, BCI Asia Philippines, Inc.; Karina Arellano, Sales Consultant, James Hardie Philippines, Inc.; Rome Lopez, Product Marketing Assistant Manager, James Hardie Philippines, Inc.; Dean Borg, Country Manager, BCI Asia Philippines Inc.

For 125 years, James Hardie, through the HardieFlex brand, has produced durable, versatile and strong products that offer a real alternative to traditional building materials. Today, the company employs more than 2,500 employees and has a turnover in excess of Euro 1 billion.

James Hardie prides itself with its aggressive investment in research and development that allows it to continuously expand its product offering and improve the quality of its fiber cement technology and solutions.

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Monday, April 28, 2014

The Bold and the Colorful

Converse matches the sizzle and intensity of summer with an array of color-driven apparel that expresses ease, vitality and creativity. Designed for the urban man and woman, the clothes are emblazoned with distinctive One Star, All Star and Chuck Taylor logos and representative of the youthful energy of the brand, just like its well-loved sneakers.

If you are stepping into the world with only minimal stuff, then stash them away in this nifty Converse All Star shoulder bag that comes in basic colors of red, black, blue and off-white. Its black strap and zipper lining deliver that decisive edge. Just like you, it is definitely street-ready.

Our apparel and sneakers evoke a seamless fit,” says Baby Galang, Sportswear manager of Converse Philippines. “They are both designed with an emphasis on comfort, street style and versatility. Converse apparel allows for maximum movement to allow the wearer to live out loud.”

Living out loud means sporting the brightest, most eye-popping patterns and colors. From tees to hoodies to collared shirts, from shorts to pants to jogging pants, Converse unleashes a collection that is sure to create a distinctive fashion statement in the street, mall, gym and school, among other places.

In loud typographical print, this Converse All Star rucksack is defined by a white handle and zipper strips, which all resonate with the Converse logo on the main front pocket. Just pick it up by the handle and go!

Who says you can’t be bold with blue? This Converse All Star backpack does monochromatic with an edge. In addition, its roomy interior gives you enough space for a netbook, a couple of books, plus other stuff. Definitely a marriage of form and function!

Just like with Converse sneakers, no rule applies with our apparel,” says Baby. You can mix and match across patterns, designs, and the color spectrum. The point is to wear whatever suits you at the moment. The point is not to follow trends but your own unique fashion temperament.”

The apparel line is in tune with Converse sneakers that also emphasize the boldest of palettes for the season. For instance, the Chuck Taylor All Star Tie-Dye comes in marbleized tie-dye colors while the Chuck Taylor All Star Tri-Panel features three color panels in just one sneaker. The Chuck Taylor All Star Platform Plus, on the other hand, comes in Pink, Nightshade and Palmgreen colors.

Ready for a pop of surprise? Reminiscent of Damien Hirst’s dot paintings, this Converse All Star Bag comes in alternating red and blue circles, perfect for putting in art supplies and what-have-you. Wearable art indeed!

Black is the name of the game with this Converse All Star rucksack, making the logo and zipper strips prominent. Its no-nonsense style makes it a definite classic. In addition to the roomy interior, it also has two front pockets for extra storage.

As you can see, Spring 2014 seeks to dispel the gloom of the past to assert a more positive, more fun-loving attitude,” says Baby. “It’s all about the outdoors, city life and whatever that contributes to growth and flourishing.”

One good thing with the Converse apparel is that, just like the sneakers, they never go out of style,” says Baby. “In a sense, they are investment pieces since you can wear them for many months hence. With Converse apparel, you’ll never lose your street cred.”

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Paul Giamatti is The Rhino in “THE AMAZING SPIDER-MAN 2”


As Spider-Man's enemies begin to unite in Columbia Pictures' new action adventure “The Amazing Spider-Man 2,” one enemy to join the sinister cause is the Russian gangster Aleksei Sytsevich, played by Oscar-nominated actor Paul Giamatti (“Sideways,” “12 Years a Slave”). Stopped and sent packing by Spider-Man early in the film, he returns as a highly mechanized Oscorp invention – the Rhino.

The Rhino was in fact Paul Giamatti’s favorite Marvel character when he was growing up. “He’s just brute force, and a little kid loves that sort of thing,” the actor says, describing the Rhino’s appeal. “You can just destroy everything, go through a brick wall. The Rhino had that great mean face all the time and was cool-looking.”

An appearance on Conan O’Brien’s late night talk show in 2011 led to Giamatti being cast as the Rhino in “The Amazing Spider-Man 2.” “As a joke, Conan asked me if I could be in one of the Spider-Man movies, what would I want to play, and I said the Rhino,” says Giamatti. “I guess Marc Webb saw it, and when they were coming around to do this one, I met him and he asked, ‘Would you seriously want to play the Rhino?’ It’s such a weird fantasy thing – I feel like I’m seven!”

Bringing the Rhino to the big screen presented a challenge to the special effects team. “We had some creative license in creating a wonderful villain in the Rhino – one that would make people laugh and fear at the same time,” says digital effects supervisor David Alexander Smith. “We looked at old Russian tanks and military equipment. We wanted it to feel substantial and not rickety, but at the same time it’s kind of a hodgepodge. We ended up with something very strong and fun at the same time, playing off of the character that Paul Giamatti established.”

 
Even though the Rhino costume would be entirely CG (2,295 pieces of CG geometry, including 263 nuts and bolts), Giamatti performed on set in a 12-foot-tall, mobile unit. “It was important for a few reasons to have Paul Giamatti in some sort of physical contraption on the set,” says Visual Effects Supervisor Jerome Chen. “[Director] Marc [Webb] wanted Andrew [Garfield] and Paul to have the correct eyelines to each other – they had to see and act with each other. Also, because this scene is in daylight on Park Avenue, we could have the correct lighting on Paul when we put the CG suit around him. I’m sure that onlookers had no idea what they were looking at, but it looks great in the final film.”

This past fall, Paul Giamatti was seen in several films: John Lee Hancock’s “Saving Mr. Banks,” Steve McQueen’s “12 Years a Slave” opposite Brad Pitt, Michael Fassbender, and Chiwetel Ejiofor; Carlo Carlei’s “Romeo and Juliet,” as Friar Laurence, opposite Hailee Steinfeld and Damian Lewis.

 
Other credits for him include “Turbo,” “Rock of Ages,” “The Ides of March,” Curtis Hanson’s HBO movie “Too Big To Fail,” in which his performance earned him his third SAG Award for Outstanding Performance by a Male Actor in a Television Movie or Miniseries as well as an Emmy® and Golden Globe® nomination. 
 
In 2006, Giamatti’s performance in Ron Howard’s “Cinderella Man” earned him his first SAG Award and a Broadcast Film Critics’ Award for Best Supporting Actor, as well as Academy Award and Golden Globe® nominations in the same category.

For his role in Alexander Payne’s critically-lauded “Sideways,”Giamatti earned several accolades for his performance including Best Actor from the Independent Spirit Awards, New York Film Critics Circle as well as a Golden Globe® and SAG Award nomination.

  Opening across the Philippines on April 30 in IMAX 3D, Digital 3D and 2D formats, “The Amazing Spider-Man 2” is distributed by Columbia Pictures, local office of Sony Pictures Releasing International.
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Sleeping Beauty fable comes full circle with “MALEFICENT”


The character Maleficent was a Disney creation first introduced in their 1959 animated feature “Sleeping Beauty.” But the story of the princess who falls under a spell of eternal sleep has been told since the beginning of fairy-tale time. 
 
The story of Sleeping Beauty evolved—under different titles—over approximately 400 years (1000 if we count some overlapping elements from Medieval times). The early written origins of the story can be traced from the French novel “Perceforest” (author unknown) written in 1527 to a tale by Italian storyteller Giambattista Basile (1636) called “Sun, Moon & Talia” from a collection entitled “The Tale of Tales,” which is generally accepted as the first collection of fairy tales ever printed.

In 1697, a version of the story,“The Beauty Asleep in the Woods,” was published by Charles Perrault in his book, “The Tales of Mother Goose.” The Brothers Grimm borrowed heavily from this version in writing their own 1812 story of a beautiful princess awakened from a spell-induced slumber, “Little Briar Rose.”

The origins of Maleficent as a female personification of evil are less clear. Basile’s story casts a Queen as the jealous, vengeful villainess but she was married to the King and not an independent outsider who inflicts a curse on the royal family. The villainess was changed to a wicked fairy by Perrault, whose version was closest to Disney’s.Perrault also introduced the element of a handsome Prince whose kiss could break the spell.

So it fell to 20th-century writers and animators and actress Eleanor Audley to invent Maleficent for Disney’s classic “Sleeping Beauty.” The film took 10 years to make and cost $6 million. It was the most expensive movie the studio had produced to that point in time. 
 
Maleficent remains both the favorite and the most feared character in Disney’s gallery of infamy. Now she returns in a live-action version of the classic story directed by Robert Stromberg and starring Angelina Jolie. 
 
It was important to me as a director to retain enough of the elements of ‘Sleeping Beauty’so that people who are fans of the original won’t be disappointed when they see this,” explains Stromberg. “I felt it was important that people not only see this classic character realized in a new light but also see the genesis of some of those story elements that they remember from the original film.”

To blend the old and new into a finished screenplay, Disney hired writer Linda Woolverton. “In my time at Disney both as an executive and as a producer, Linda Woolverton is the most important writer Disney has had,” says producer Joe Roth. “Over the past 20 years she’s written ‘Beauty and the Beast’ and ‘The Lion King’ in the animated area and ‘Alice in Wonderland’ in live action. More than any other writer, she has really kind of unlocked the notion of what a Disney film is.”

 
Woolverton began her process of discovering the secret life of Maleficent by watching Disney’s animated “Sleeping Beauty.” “After watching the movie, I came up with some ideas that revealed more about her character,” Woolverton explains. “I created a past for her that leads to the singular moment in which she curses the baby Aurora and then takes us past that moment from Maleficent’s point of view through the ending of the film. But it’s a reinvention; it’s not just a retelling of the same story.”

In addition to the challenge of reinventing a fairy tale that has been a staple of every childborn in the last 50 years, Woolverton had to honor both the iconic character that Disney created and the talented actress stepping into the role. “The character really is fantastic and once we had Angelina Jolie, my task was to seamlessly meld the two into one to recreate a classic, but wholly unique Maleficent,” concludes the writer.

 Opening across the Philippines on May 28, 2014, “Maleficent” is distributed by Walt Disney Studios Motion Pictures International through Columbia Pictures.
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Beach-ready body by summer? Coach Jim Saret tells you how.

The pressure to have a beach-ready body gets more intense by the day, now that summer is officially here! Especially if you’ve indulged in all of your food cravings and have not hit the gym of late, you must be in some kind of a bind. We know all too well that losing weight is never that easy, and getting fit takes months, if not years, to achieve.

Fortunately, fitness expert Jim Saret, known as Coach Jim in The Biggest Loser (Pinoy Edition Doubles), understands your situation. He is, after all, the guy who created the program called MetaFIT, which speeds up a person’s metabolism and allows him to burn calories throughout the day, not just during a workout.

 Fitness expert Jim Saret, known as Coach Jim in The Biggest Loser (Pinoy Edition Doubles), swears by C-Lium Fibre, which helps provide his recommended daily allowance of fiber along with a healthy diet. Aside from the powder form in small sachets, he takes the product in its capsule form because of its convenience. "It’s as easy as ABC," he says.


While there is no turning back now from the consequences of bingeing and just lazing around, kicking yourself over not excercising sooner is not going help you either. The good news is, there is still time! Coach Jim clues you in on what you can do right now so you can showcase your beach-worthy physique with pride.

For starters, Coach Jim wants you to pay attention to your diet. “Most people are not really aware of what to eat and what not to eat,” he says. What should constitute your diet from hereon is lean meat, fruits and vegetables,” he enumerates. “These are ‘fail-proof” types of food.”

Coach Jim suggests that if you want to have a beach-ready body, you have to pay attention to your diet that should include “lean meat, fruits and vegetables.” To achieve good nutrition, Coach Jim recommends vitamin and mineral supplementation, including fiber. For his fiber needs, he relies on C-Lium Fibre, which is a natural source of fiber derived from the Psyllium plant.

Supplementation is also necessary to achieve good nutrition. “Take Vitamin C to boost the immune system, Vitamin E to slow down aging, Calcium for stronger bones, CoQ10 to boost energy, Creatine for muscle and memory, Omega 3's for the heart, and Glucosamine for your joints,” Coach Jim recommends.

One of the most important components of nutrition, Coach Jim emphasizes, is dietary fiber. As a student taking up his Master’s degree in Exercise Physiology at Brigham Young University (USA), Coach Jim learned that fiber has a multitude of health benefits that include lowering cholesterol levels, controlling blood sugar, maintaining good bowel health, aiding in preventing colon disease, reducing the risks of Type 2 diabetes and blood pressure, and helping achieve and maintain a healthy weight. Personally, Coach Jim is a strong believer in fiber, taking it regularly in order to maintain a healthy, fit stomach, and an ideal body weight.

 As a fitness expert and motivator, Coach Jim has devised workout regimens that burn unwanted fat in no time. It is important, he says, that one should have a healthy digestive system, which fiber helps promote. For his fiber needs, he relies on C-Lium Fibre, a natural source of soluble and insoluble fiber derived from the Psyllium plant.

Coach Jim supplements the fiber in his diet by taking C-Lium Fibre, manufactured by PascualLab. Prefering to take it fuss-free because of his hectic schedule, Coach Jim favors both the capsule and sachet forms. “At home, all I have to do is mix my C-Lium Fiber sachet in a glass of water and that’s it,” he says. “Easy as ABC, done in less than 20 seconds.”

Having the energy to move and be active, Coach Jim is able to follow his rigorous physical training, which keeps him in tiptop shape. After all, a beach-ready body is also honed through a committed regimen of physical activity. Watch what you eat, consume fiber, and move your body. Develop these three habits and you’ll be ready to conquer not just the beach, but the world.

C-Lium is available in capsule and husk formats in leading supermarkets and drugstores nationwide


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