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Saturday, February 18, 2017

Ordinary Teens Rise as Superheroes in “POWER RANGERS” Movie

 
Meet the latest teen superheroes as they embark in their high-octane journey on screen in the all-new “Power Rangers” movie. 
 
Saban’s “Power Rangers” follows five ordinary teens who must become something extraordinary when they learn that their small town of Angel Grove — and the world — is on the verge of being obliterated by an alien threat. Chosen by destiny, our heroes quickly discover they are the only ones who can save the planet. But to do so, they will have to overcome their real-life issues and before it’s too late, band together as the Power Rangers.

 
Saban’s Power Rangers, re-envisions the Power Rangers as five ordinary high-school teens who discover they have acquired unique super powers and must join forces to save the world.  To play the iconic Power Ranger roles, the filmmakers assembled a diverse ensemble of emerging young stars who share many characteristics with their characters, and their predecessors in the roles, says director Dean Israelite.
 
Jason, the Red Ranger (played by Dacre Montgomery) was a football legend in his small town of Angel Grove until one fateful mistake. When we first meet Jason, he is in need of redemption and is struggling to find himself. But soon he is given a chance to lead a new team made up of an unlikely group of teenage superheroes and must find it in himself to rise to the challenge.
 
Kimberly, the Pink Ranger (Naomi Scott) used to be Queen Bee of Angel Grove High, but has been cast out of the popular clique and is now struggling to find her identity. She has a new rebel-without-a-cause, edgy attitude, but this front is hiding a secret that makes her feel deeply vulnerable.

 
Billy, the Blue Ranger (RJ Cyler) has always been challenged in his abilities to communicate and interact socially. Whip-smart and sweet, he is the most pure-hearted of the group. Billy has never really had any friends, so finding teenagers that he is comfortable with is a big deal, and soon he begins connecting with people in a way he’s never been able to do before.
               
Trini, the Yellow Ranger (Becky G) is mysterious but extremely bright. Her parents constantly move for work, making her the perpetual new girl to any school. A loner who owns it, Trini is self-sufficient and contemplative, but always observant. All she wants is to find her gang of friends, but she’ll never admit it — least of all to herself.
 
Zack, the Black Ranger (Ludi Lin) is filled with bravado and swagger. He is tough and cool on the exterior but has many layers beyond his fearless appearance. Zack advertises everything about himself, except the truth, which makes him feel deeply inferior to all his peers.
 
  Power Rangers” opens March 22 at your favorite theatres nationwide from Pioneer Films.  
 
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Hugh Jackman Shares Screen With Newcomer Dafne Keen in “LOGAN”

 
Wolverine’s next of kin, Laura aka X-23 is finally revealed in “Logan,” the defining chapter in the cinematic saga of one of the greatest comic book heroes ever created from visionary writer-director James Mangold. Hugh Jackman stars in the title role, alongside Patrick Stewart (“X-Men: Days of Future Past”), Stephen Merchant, Richard E. Grant and newcomer Dafne Keen. The film is produced by blockbuster filmmakers Hutch Parker, Simon Kinberg and Lauren Shuler Donner.
 
When the film opens, Logan is in a vulnerable and broken state, the curse of his immortality wearing heavy on him as he cares for a weakened Charles Xavier (Stewart) in a derelict smelting plant at the edge of an abandoned oil field. They’re joined there by a third mutant, Caliban (Merchant), sheltering in obscurity at a time when the world believes mutants have passed into history.  But Logan’s days of drinking in relative solitude are interrupted when he finds himself the reluctant guardian of a young girl, Laura (newcomer Keen) who has powers remarkably like his own: from her hands as well as her feet spring the same adamantium claws as Wolverine’s. Not that he’s exactly eager to accept this newfound responsibility—he’s far too weary to play the hero once more.

 
Tasked with protecting her from the murderous cybernetic criminal Donald Pierce (Boyd Holbrook), Logan and Professor X set out to cross hostile territory to ferry Laura to a place called Eden, where young mutants are said to enjoy safe haven.
 
Jackman had especially kind words for his young co-star, Dafne Keen, who makes her feature film debut with “Logan” with a virtuosic performance. “She’s a phenomenal actress, and it’s an honor to share the film with her,” Jackman says. “Laura, genetically, has Wolverine’s DNA, so there are elements of him in her personality and her physicality and that’s not easy to pull off. I found it hard to pull off when I was 30, let alone an 11-year-old-girl, and she’s not like that at all. She’s very bubbly, vivacious and energetic. Playing this constantly pissed off, rage-filled mutant who will take your head off if you look at her sideways is nothing like who she is, and she nailed it.”
 
Stewart, too, was impressed by her professionalism: “She’s a child who performs with the weight and seriousness and intensity and diversity of a very experienced and worldly actress,” Stewart says.
 
 
Laura at the beginning is a very silent child,” Keen says. “She can’t express sadness like a normal child would do so she gets really angry and starts killing people. It’s fun doing that and at the same time loving pink T-shirts and unicorns and rainbows and stuff.”
 
The film is packed with brutal, visceral fight scenes, which presented some unique opportunities for Keen as Laura, who trained near her home in Spain before arriving to the U.S. for filming. “When she got here, we had about one month with her,” says stunt coordinator Garrett Warren.
 
Keen’s background in gymnastics and aerial arts helped her master the fight choreography, and Jackman was wowed by his young co-star. “Dafne did most of her fighting in the film,” he says. “She worked hard. When I say work, she loved it. She didn’t want to leave stunt training. I looked over one day and she had my claws on and she was beaming.” 
 
The other actors and filmmakers were like family to me,” Keen says. “I felt safe. I was always more focused on my character and what her longing for a normal family life which is what she is so desperately fighting for.”

  Rated R-16 by the local censors board (MTRCB), “Logan” cuts in Philippine cinemas nationwide on March 1 from 20th Century Fox to be distributed by Warner Bros. 

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Tackling Realities of Peer Pressure in “BEFORE I FALL”

 
A story of self-discovery for the young ones, especially high school students going through peer pressure and acceptance, “Before I Fall” is a film based on the popular young adult novel of the same title by Lauren Oliver. 
 
Directed by Russo-Young, “Before I Fall” brings us back to high school, a period we all quickly go through but seems to have lasting impact in our lives.  The film sees a young popular girl, Sam (Zoey Deutch) who needs to relive a day in her high school life seven times before getting it right.

 
Sam seemed to have everything a teenage girl could want: popularity, a hot boyfriend, cool status, fun friends, loving family and seeming happiness.  But beyond the superficial, Sam’s life wasn’t so charmed. She was one of a clique of high school mean girls who made life hellish for those different from them.  When she’s killed in a car accident, Sam is forced to relive her last day on Earth seven times in order to get things right.  She attempts to make sense of what befell her and gain a better understanding of herself and others. In the process Sam evolves, learns to be a good person and comes to accept her fate. 
 
When I read the book I was struck by how powerful Sam’s story was and what interesting questions were raised by the recurring day construct,” said Russo-Young.  The emotional honesty of Sam’s posthumous journey made a strong impression on her. Lauren Oliver’s ability to balance the emotional and philosophical resonated with me on a personal level, as it reminded me of my friendships at that time in my life, how deep and all-encompassing they were, and the dramatic choices that I felt I was facing at the time,” said Russo-Young.

 
Russo-Young was mindful of the intense feelings experienced during teen years.  “I think it’s a time in one’s life where we ask ourselves who we want to be in the most vivid manner,” she said. “And I believe that these are questions that are important to carry with us through all stages of life as well.”
 
While there is romance and humor, this is a tale that delves deeper than most teen dramas. “Part of what was exciting to me about making a movie that takes place at this particular age is that it’s a time of intensity and drama,” said Russo-Young. “It’s a moment when your peer relationships can feel like life or death. And because of this, I think teens are often more connected to what it means to be alive than we are at other times in life.”

 
The emotional touchstones also spoke to the young stars. The first person narrative keeps the focus trained on Samantha “Sam” Kingston, played by young star-in-the-making Zoey Deutch. “’Before I Fall’ is thoughtful, painful and beautiful,” said Deutch. “It sort of makes you feel a multitude of things. It also has some beautiful ideas that stick with you for a long time.”
 
A uniquely told story, much of it transpires post-mortem, though temporal issues are intentionally mysterious. “In preparation for the movie I explored the idea of time and what I discovered was that time is a highly debated topic, which I found inspiring, “ said Russo-Young. “There have been two major perspectives on time—cyclical and linear- and in Before I Fall, Sam is trapped in cyclical time, with a day recurring for eternity. “

  Before I Fall” opens March 8 in cinemas nationwide, distributed by Pioneer Films. 
 
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A Father's Journey to Forgiveness in “THE SHACK”

 
Sam Worthington, known for his global hit epic adventure movies such as “Avatar” and “Clash of The Titans” leads the audience in his latest exciting inspirational journey in “The Shack”.  The movie is based on the phenomenally successful novel “The Shack” by author William P. Young and is a profoundly inspirational story about the resiliency of the human spirit amongst unimaginable loss, as a grieving father faces the hardest decision of his life — to forgive the unforgivable.
 
From all appearances, Mackenzie Phillips (Sam Worthington) seems to have a good life; three great kids, a beautiful wife, lovely home — nothing seems amiss.  But, when Mack takes the kids for an overnight camping trip, what starts out as a fun getaway soon turns into a parent’s most horrifying nightmare — his youngest daughter, Missy, is abducted from their campsite and her body is never recovered.

 
As Mack struggles to make sense of such enormous tragedy, he descends into a “great sadness” where his life starts to unravel and all the ghosts that he thought he had buried long ago, resurface and push him to the edge of a precipice. It is at this time, at his darkest hour, that Mack receives a mysterious note in his mailbox with an invitation from God to meet at the shack—the place where Missy’s bloody dress was found. In a desperate attempt to find closure and answers to his daughter’s murder, Mack heads back into the Oregon wilderness to confront the killer or God…or both.

 
The step to making this a bonafide Hollywood film was finding the perfect cast who understood and appreciated the material, but was willing to open themselves up to explore the profound and moving messages. That took form in an outstanding cast that includes Sam Worthington, Academy Award® winner Octavia Spencer (Best Supporting Actress, The Help, 2011), Radha Mitchell, Alice Braga, and Grammy-Award® winner Tim McGraw along with newcomers to the big screen Sumire and Avraham Aviv Alush.
 
It is this examination into some of life’s biggest and most enigmatic questions that immediately attracted Sam Worthington to play the role of Mack. “I had a visceral reaction to the script and that compelled me to read the book,” says Worthington. “I emotionally connected with this story, especially as I have a young family and I identified with what would happen if my family, my child was taken away from me. I wanted to use Mack to explore these themes of life and death and who’s to blame for breaking your heart? Who’s to blame for taking away your faith? These are really big questions that I think everyone asks at some time in your life.”

 
The most exciting thing I’ve heard from people that have dug into this as a film is that ‘it made me want to be a better person.’ This story gives people hope and I love that!” shares producer Brad Cummings.  Tim McGraw notes, “We forget what we’re here for and what our purpose is, it’s to love one another, be supportive of one another and find ways to lift each other up.”
 
Sam Worthington concludes, “We all lose a relationship or a loved one. If you look at it in a very simple way, the film offers a beautiful message that if you forgive the tragedy that hits your life, you can actually get through it. It may be extremely painful and take a long time, but forgiveness releases you, it sets you free.”

  The Shack” opens March 1 in cinemas from Pioneer Films. 
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Sisterhood of Whiz Women Behind Nasa's Space Launch in “HIDDEN FIGURES”


Prepare for a soaring, inspiring and mentally-challenging ride in the Oscar-nominated movie “Hidden Figures” starring Kevin Costner, Octavia Spencer, Taraji P. Henson, Janelle Monae, Jim Parsons and Kirsten Dunst.
 
At last, the story of a visionary trio of women who crossed gender, race and professional lines on their way to pioneering cosmic travel comes to the screen in “Hidden Figures” that uncovers the incredible, untold yet true story of a brilliant group of women who changed the foundations of the country for the better -- by aiming for the stars.  The film recounts the vital history of an elite team of black female mathematicians at NASA who helped win the all-out space race against America’s rivals in the Soviet Union and, at the same time, sent the quest for equal rights and opportunity rocketing forwards.

 
Katherine G. Johnson (played by Henson), Dorothy Vaughan (Spencer) and Mary Jackson (Monae), the chance to use their knowledge, passion and skills opened up just as the demands of their work in NASA.  Whenever NASA is in need of numbers, they call on their team to solve all mathematical problems being faced at such time.  Director Theodore Melfi explains:  “For NASA, at that moment in time, brains were more important than race or sex.  These were brilliant women who could do the math they needed, who were hungry for a chance, who really wanted the opportunity to change their lives – so who else were they going to turn to?” 
 
At the Langley Memorial Research Lab in Hampton, Virginia – run by the National Advisory Committee on Aeronautics, or NACA, a precursor to NASA -- the search was on for luminous minds from nonconventional backgrounds. They needed gifted people to serve as “human computers” – that is those rare people with the grey matter to complete rapid-fire, advanced calculations in their minds, before we had digital super computers that could precisely plot out rocket trajectories and re-entry paths. 

 
Touchingly, the real Katherine G. Johnson, now in her 90s, finds the growing fascination with her life’s work and that of her fellow compatriots a surprise as she says she was always just doing her best for her job, her family and her community, as she believes anybody would.  “I was just solving problems that needed to be solved,” she says with characteristic modesty.
 
As for what she advises people facing challenges today, Johnson says:  “Stick with it.  No matter the problem, it can be solved.  A woman can solve it -- and a man can too, if you give him a lot of time.” 
 
 
To oversee the film’s mathematical equations and to prepare the cast for how mathematicians think, the filmmakers brought in consultant Rudy L. Horne, Ph.D., an Associate Professor of Mathematics at the historically black Morehouse College. Horne teaches a variety of courses at Morehouse College but his specialty is applied math, the branch that looks to solve problems in the real world.  
 
Producer Pharrell Williams hopes the film’s energetic take on math’s beauty, importance and ability to create exciting things will encourage more women and minorities to take the leap into a field they may not have considered. To him, it is just as awesome as becoming a singer, actor or filmmaker.   “The idea of STEM is very important to this film,” says Williams.  “I consider math to be a real art and it’s also a universal language.  It doesn't even matter what solar system you're in, math applies.”   

  Hidden Figures” opens February 22 in cinemas from 20th Century Fox to be distributed by Warner Bros. 
 
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Will Ferrell, Amy Poehler's New Comedy “THE HOUSE” Gets First Trailer

New Line Cinema's upcoming comedy The House teams up Will Ferrell and Amy Poehler as married couple Scott and Kate Johansen who, after losing their daughter Alex’s college fund, become desperate to earn it back so she can pursue her dream of attending a university.

With the help of their neighbor Frank (Jason Mantzoukas), they decide to start an illegal casino in the basement of his house.

Check out the film's newly released first trailer below and watch The House in Philippine cinemas starting August 23, 2017.


The House also stars Nick Kroll (Vacation), Allison Tolman (TV’s Fargo), Michaela Watkins (TV’s Transparent), Ryan Simpkins (Arcadia), Jessie Ennis (TV’s Better Call Saul), Rob Huebel (Horrible Bosses 2), Cedric Yarbrough (TV’s Reno 911!) and Oscar nominee Jeremy Renner (Arrival).

Andrew Jay Cohen makes his feature film directorial debut with The House. The script was written by Brendan O’Brien and Cohen, whose previous collaborations include the hit comedies Neighbors and Neighbors 2: Sorority RisingThe House is produced by Nathan Kahane, Joe Drake, Brendan O’Brien, Andrew Jay Cohen, Jessica Elbaum, Will Ferrell and Adam McKay. The executive producers are Marc S. Fischer, Chris Henchy, Spencer Wong, Toby Emmerich, Richard Brener, Michael Disco, and Bruce Berman.

The creative filmmaking team includes director of photography Jas Shelton (Keanu), production designer Clayton Hartley (We’re the Millers), editors Evan Henke (The Interview) and Mike Sale (Central Intelligence), and costume designer Christopher Oroza (Hollywood Adventures). Music is by Andrew Feltenstein and John Nau.

 
A New Line Cinema presentation, in association with Village Roadshow Pictures, a Gary Sanchez/Good Universe Production,The House will be distributed by Warner Bros. Pictures, a Warner Bros. Entertainment Company, and in select territories by Village Roadshow Pictures.
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Hacksaw Ridge: Movie Review

By: Matt Suzara

In this World War Biopic, Desmond Doss (Played by Andrew Garfield) is a Seventh-Day Adventist who volunteers himself as a medic to the United States Army. The only problem is that Desmond is a conscientious objector who refuses to touch a weapon by any means. His commanders immediately see him as joke and his fellow recruits beat him up to weaken his spirit, but he still opted to stand by his beliefs. When his team is deployed, their assignment is to take Hacksaw Ridge. It not an ordinary day for each man who tries to survive an intense battle, but one man will try his best to a make a difference without using any weapon during the war.


It is only a few days left until we find out the complete set of winners in this year's Academy Awards. I've already watched four out of the nine entries were in Hell or High Water gave me a dozen of sleeping pills while La La Land and Arrival were pretty good films until I've watched Hacksaw Ridge last Wednesday night. The film was simply beautiful throughout and never had a single dull moment in it. The story escalated in a solid pace where-in you'll feel every single Inside Out emotion while watching the film.


The film is based on true story and our hero Desmond Doss will inspire you in all means. He is played well by Andrew Garfield, who just earned a Nomination for Best Actor. His performance was astonishing and pivotal for the success of this film. I really don't mind if he takes home the trophy with his remarkable portrayal of the soldier who has a spirit of a lion. You can feel every pain and the agony of his character where-in you'll just simply want to break down in pieces while watching some of the scenes.


I also love the fact that even it is a war picture, Director Mel Gibson didn't solely focused on too much action. Yes, the action scenes were pretty dope, and the battle was just brutal, intense and bloody. But there is a lot of humor in it, especially with the inclusion of an outstanding comedian in Vince Vaughn. We all laughed hard with some of his dialogues, and we just can't stop smiling whenever he delivers his lines. You really can't take him seriously in a significant role. Sam Worthington is also a great addition to an already outstanding list of cast and not to mention a talented Teresa Palmer and Luke Bracy showcasing their talents to bring in more depth.


Overall, Hacksaw Ridge is really an inspiring true story that deserved to be watched on the big screen. It's remarkable from start to finish and a gripping war picture that will make you hold on to the edge of your seats. I can't help but cheer for this film to bag the big awards on Oscar's night.

Lakwatsera Lovers rates it 10 out of 10 stars  

Cast: Andrew Garfield, Teresa Palmer, Vince Vaughn 

Directed by: Mel Gibson
Distributed by: Buena Vista International PH
Opens February 22 in cinemas

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Friday, February 17, 2017

Get to Know Alex Roe, The Male Lead of New Horror-Thriller “RINGS”

 
British actor Alex Roe has quickly established himself as one of Hollywood’s emerging film stars. Now, he stars in Paramount Pictures’ new horror-thriller Rings, the new chapter in the beloved RING horror franchise.

In the film, a young woman (Matilda Lutz) becomes worried about her boyfriend (Roe) when he explores a dark subculture surrounding a mysterious videotape said to kill the watcher seven days after he has viewed it. She sacrifices herself to save her boyfriend and in doing so makes a horrifying discovery: there is a “movie within the movie” that no one has ever seen before…

 
Roe recently wrapped production on the indie coming-of-age drama Hot Summer Nights, and previously starred in the children’s science fiction drama series The Fugitives for CITV and the BBC Television teen drama series The Cut. He has also appeared in numerous British television shows including Holby City, Doctors, Hollyoaks, and The Jury, among others. In 2014, he was cast in the lead role of Luke Holt in ABC Family’s drama pilot Unstrung. Roe currently resides in Los Angeles.

Q: Could you tell us about your childhood and how you got into acting?

Alex Roe: I grew up in West London, playing soccer a lot and playing a lot of sports. That and acting were always the two things that I flipped between. And sometimes acting would take the lead, and sometimes football would. But acting was always where my passion was and that is what I think I was good at.


Q: What was the first thing that got you into acting?

Roe: Oh I just loved movies. Just growing up, I always loved, probably watched movies I shouldn’t have watched. LikeAmerican History X, when I was like thirteen. Just loving movies is what got me into it. And also just being really interested in other people and what makes people tick. From quite a young age, from being quiet and pathetic I think. And just being the kind of person that is interested in lots and lots of things, and gets obsessed with things really quickly.

Q: What was your first acting project?

Roe: My first acting project was a funny one. I did a commercial for this thing called Milky Way. The chocolate Milky Way. The whole thing I was at was really, really fun. But then everyone in my area where I grew up would call me the “Milky Way Kid”. So I got a lot of grief for that.


Q: Do you have any favorite TV shows?

Roe: Peaky Blinders. I think Cillian Murphy is one of the best actors of our generation. And obviously when Tom Hardy came on in the second season, that was pretty awesome too.

Q: Favorite food?

Roe: I miss, this is so English, but I miss a really good Cornwall fish and chips. They just know how to batter a fish out there. They just know how to do it.

Q: 70′s rock music is your favorite… Any certain bands?

Roe: Oh, loads. I’m kind of into a bit of Led Zeppelin, a little bit of AC/DC. And then I like a little but of punk too. So kind of going into The Ramones and stuff like that. But I’ve got quite an eclectic taste really. I just like good music.

Q: Do you have any obsessions in life?

Roe: Soccer. I play literally three times a week. I’m obsessed with soccer. And I watch it a lot as well.

Q: Do you have any pet peeves?

Roe: Um… Fake people.

Q: Who is your celebrity crush?

Roe: You know, Brie Larson is so cute and cool. I’d love to meet her.

Opening across the Philippines on February 22, Rings is distributed by United International Pictures through Columbia Pictures.
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Thursday, February 16, 2017

New “GHOST IN THE SHELL” Trailer Reveals Stunning Visuals

Paramount Pictures has revealed the visually stunning new trailer of its upcoming action-thriller Ghost in the Shell from director Rupert Sanders and starring Scarlett Johansson.

The live-action adaptation brings to life the classic manga written and illustrated by Masamune Shirow, and takes inspiration from the animated movies and series that followed the original 1995 anime.

Check out the trailer below and watch Ghost in the Shell in Philippine cinemas starting March 29, 2017.


Based on the internationally-acclaimed sci-fi property, Ghost in the Shell follows the Major, a special ops, one-of-a-kind human-cyborg hybrid, who leads the elite task force Section 9. Devoted to stopping the most dangerous criminals and extremists, Section 9 is faced with an enemy whose singular goal is to wipe out Hanka Robotic’s advancements in cyber technology.
 
The film stars Scarlett Johansson, “Beat” Takeshi Kitano, Juliette Binoche, Michael Pitt, Pilou Asbæk, and Kaori Momoi.

  Ghost in the Shell is distributed by United International Pictures through Columbia Pictures.
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Smurfs Team Up With United Nations in 2017 For Happier, More Peaceful and Equitable World

(New York, NY – 15 February, 2017) – The popular Smurfs characters are encouraging children, young people and adults to make the world happier, more peaceful, equitable and healthy with a campaign launched today by the United Nations, UNICEF, and the United Nations Foundation.

(Watch the featurette “International Day of Happiness 2017 - Small Smurfs Big Goals” below.)



The “Small Smurfs Big Goals” campaign is designed to encourage everyone to learn about and support the 17 Sustainable Development Goals which were agreed on by all 193 member countries of the United Nations in 2015. It kicks off with the launch of a Public Service Announcement video inspiring viewers to champion the Goals, which include ending extreme poverty, protecting the planet and giving everyone the chance to enjoy peace and prosperity.

The public can also join “Team Smurfs” by visiting the SmallSmurfsBigGoals.com website to find out how they can contribute to achieving the Goals; discover which goals are best suited to their interests; raise their voices for a better world for all; and share information, ideas and images on social media.

"The entertainment industry moves the hearts and minds of people of all ages, and the UN thanks our friends at Sony Pictures Animation and the Smurfs for this creative effort to mobilize support for the Sustainable Development Goals,” said Maher Nasser, Director of the Outreach Division in the United Nations Department of Public Information. “We hope this campaign will motivate millions of young people and their families to do their part to end poverty, reduce inequality, and protect our planet – three key aspects that will lead to the well-being and happiness of all people.”

 
Team Smurfs will rally behind the 17 Goals through to the International Day of Happiness on 20 March 2017 when the campaign will culminate in a celebration at United Nations Headquarters in New York to mark the occasion. This year, the International Day of Happiness will highlight the Sustainable Development Goals as building blocks of happiness. Voice actors from the upcoming animated movie Smurfs: The Lost Village will attend to honour youth and children who have played a role in raising awareness of the Sustainable Development Goals.

We know that children and young people are some of the world’s most passionate advocates on issues that matter to them the most. We must continue to find new ways to empower them to help achieve a world free from inequality and injustice for every child. This campaign will give children and young people the platform they need to have their voices heard,” said UNICEF Director of Communications Paloma Escudero.


The campaign message focuses on the notion that every one of us can make a difference, regardless of our size,” said Veronique Culliford, the daughter of Peyo, who created the Smurfs in 1958. “It’s an honor and privilege for The Smurfs to support the United Nations and to continue our longstanding relationship with UNICEF.”


All of us, even a small Smurf, can achieve big goals!” added Demi Lovato, who voices Smurfette in the upcoming animated movie Smurfs: The Lost Village.


The “Small Smurfs Big Goals” campaign will be localized in 14 different languages and promoted across Sony Pictures Television Networks’ flagship channel brands such as AXN, Sony Channel, Crackle, Animax and Pop available in 178 countries, including their on-air, online and social media properties.


The public can engage on social media using the hash-tags #SmallSmurfsBigGoals and #TeamSmurfs

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